This session provided attendees with a practical understanding of reimbursement and health economics and outcomes research (HEOR), two critical components for translating innovations. The presenter discussed how payers, providers, and policymakers evaluate new technologies, and what evidence innovators need to generate to demonstrate value. Participants learned about the pathways and challenges of securing reimbursement, how HEOR informs adoption and market access decisions, and why early integration of these considerations into product development can accelerate success. This video aims to leave you with a clearer view of the reimbursement landscape and actionable strategies for positioning their innovations to improve patient care while achieving commercial viability.
This webinar was presented on September 12th, 2025 to an invited audience.
This video is provided for educational purposes only.